Pandemic-induced social isolation has altered the relationship consumers have with technology.
With the physical world now slowly receding, consumers are suddenly more reliant on apps for communication, shopping, staying healthy, and entertainment.
Today’s graphic pulls data from a new report by MoEngage and Apptopia, and it plots the winners and losers of the pandemic from the app world in North America.
Embracing the App Economy with Open Arms
Consumers are looking for different ways to manage their lives while in lockdown, and in some cases, apps could provide the perfect solution.
In fact, people spent 20% more time using apps in the first quarter of 2020 compared to 2019. During that time, consumers also spent over $23 billion in app stores—the largest spend per quarter recorded to date.
While consumers across the globe lean on apps to support them in times of crisis, what exactly are consumers in North America using?