Jaime Serra is currently the Assistant Chief-Editor of the Barcelona-based newspaper La Vanguardia. Serra is considered one of the most important names in the contemporary infographic scene. Elected by his peers as the most influential infographic designer in the last 20 years, at Malofiej20, his contribution to the field of visual journalism has been praised all over the world – the recognition of a work that brought him to the same level of important figures like John Grimwade, Nigel Holmes and Fernando Baptista. Plus, one of Serra’s works, ‘La ballena Franca’ [The Right Whale], published in 1995 when he worked for the Argentinean newspaper Clarín, has been voted as ‘the most influential infographic of the past twenty years’.