Here is the second MOOC Infographic class final project from one of my classmates that I wanted to share with you. It was a team project created by Jim Uden and Chad Luttrell.

Here is my final project.  We spent a lot of time with this and it still needs to be cleaned up a little bit.  I would guess that we broke new ground with this project as I suspect that this is the first use of a Sankey Diagram to analyze winning percentages in the NFL. We took a bit of a risk with this visualization and I hope that Minard ( would approve.

This page is obviously a little busy and the layout could be improved.  I thought of this as a print piece but certainly could add some interactivity to a web version that allows fans to select their favorite team etc.

This data set was sort of like a playground and I experimented with lots of techniques.  This kind of explains why there is a slope graph, scatter plot, sankey diagram, line graph and bar graph all on the same page! I had always wanted to do a sankey diagram and found a trial version of e!sankey that I used to set up the proper sizes etc and then recreated in Illustrator.  The slope graph and scatter plot were created in tableau and the rest were created in Excel.  The final piece was actually assembled in Excel as well and that did cause some limitations but I think it worked out OK in the end.

The main story was supposed to be about Penalties and their effect on winning but throughout the course of the exercise, I found other neat ways analyzing the data and tried to include some of them.  I thought that the “Where are Penalties Called” was kind of neat as the chart itself sort resembles a football field.

Anyway…It was a lot of work and a lot of fun and I look forward to any and all comments.


Jim Uden and Chad Luttrell

A Study of the Effects of Penalties in the NFL

[Click the image to enlarge]

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Alberto Cairo, Infographics, MOOC


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