Source: Jones, Katie, The Most Loved Brands, by Generation, Visualcapitalist.com, March 4, 2020, https://www.visualcapitalist.com/the-most-loved-brands/

Consumers, today, are offered an enormous amount of choice when it comes to buying into brands. This large volume of choices makes it increasingly difficult for brands to build an emotional connection with the consumers available. However, once those connections are built, the payoff can be huge.

“The infographic below pulls data from MBLM’s 2020 Brand Intimacy Report and visualizes the top 10 brands that different generations connect with the most.”