Source: Jones, Katie, The Most Loved Brands, by Generation, Visualcapitalist.com, March 4, 2020, https://www.visualcapitalist.com/the-most-loved-brands/ Consumers, today, are offered an enormous amount of choice when it comes to buying into brands. This large volume of choices makes it increasingly difficult for brands to build an emotional connection with the consumers available. However, once those connections are […]