Source: John S. Kierman, Super Bowl XLIX By The Numbers, WalletHub.com, January 26, 2015, http://wallethub.com/blog/super-bowl-by-the-numbers/1589/.
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Here’s a sweet data visualization showing the mentions of the SuperBowl around the world: http://zignallabs.com/visualized-the-super-bowl-as-global-spectacle/