Readers:

This clever wedding package was designed by Abby Ryan Design. The concept was to reflect the playfulness of Abby and Chris’s food truck wedding. First, a 18 x 24 screen printed wedding infographic was created that works as an invitation, program and menu. The poster was designed with the rehearsal dinner invitation as the bottom section so it could be removed for guests only coming to the wedding. Next, the save the date card, which focuses on important events in Abby and Chris’s relationship with the final date being their wedding. A wedding website was also created to keep their guests informed.

I loved the creativity behind this and just had to share.

Best Regards,

Michael

About Abby Ryan Design

Abby Ryan Design is a Fishtown/Philadelphia-based design studio, known for its clean design sensibility with an emphasis on client relationships and open lines of communication. Whether you are looking for a full branding campaign, or help with a small spot illustration, Abby Ryan Design will always give it 110%. With more than a decade of experience and a diverse roster of clients, they will work closely with you to meet all your design needs, from branding to business collateral, digital media to illustration/infographics and everything in between.

Their Process

Abby Ryan Design are visual communicators. They know all pieces of your message must gel for maximum efficiency. They will take a big-picture approach to ensure your design objectives fit into your overarching goal. Design trends and technology are constantly changing, so they will ensure your message is staying current and relevant with your audience. Clients receive personal attention throughout the entire creative process as well as access to our strong network of experts in development, writing, production, and printing. There are many paths they follow to achieve success, all loosely follow these steps:

Research

In order to successfully communicate with your clients it is essential to become an expert in your industry. Abby Ryan research the latest trends and highlights what’s working and what’s not to find the most effective ways to reach your audience.

Conceptualize

Research sparks the creative process, exploration helps to get it where it needs to go. Ideas come from all different places, whether it be surfing the web, creating word maps, or taking a shower. Many ideas are sketched out and thought through before they hit the computer screen.

Realize

Once all concepts are thoroughly explored, the final direction emerges. During this phase the team assembled for your project work together to complete all of the grunt work. Abby Ryan will share with you the progress and look for any feedback you may have to ensure you are happy with the final piece.