The other day on Twitter, Albert Cairo tweeted about a great visual map he found in a 1938 issue of Fortune Magazine at Steve Heller’s Moving Sale on Saturday, June 28th, 2014 in New York City.
Steven Heller wears many hats (in addition to the New York Yankees): For 33 years he was an art director at the New York Times, originally on the OpEd Page and for almost 30 of those years with the New York Times Book Review. Currently, he is co-chair of the MFA Designer as Author Department, Special Consultant to the President of SVA for New Programs, and writes the Visuals column for the New York Times Book Review.
He is the co-founder and co-chair (with Lita Talarico) of the MFA Designer as Author program at the School of Visual Arts, New York, where he lectures on the history of graphic design. Prior to this, he lectured for 14 years on the history of illustration in the MFA Illustration as Visual Essay program at the School of Visual arts. He also was director for ten years of SVA’s Modernism & Eclecticism: A History of American Graphic Design symposiums.
The World in Terms of General Motors
The visual in the December 1938 issue of Fortune Magazine was called The World in Terms of General Motors. It depicted a sketch map showing the location of (then) GM’s 110 plants. The spheres representing each plant are proportional (in volume) to their normal number of workers. The key numbers of the spheres are indexed on the map. The map does not include those manufacturing plants in which GM has less than 50% stock. The principal ones are Ethyl Gasoline Corp., Bendix Aviation Corp., Kinetic Chemicals, Inc., and North American Aviation, Inc.
Not shown are GM’s many non-manufacturing interests, domestic warehouses, etc.
So, finally, here is the complete map.
[Click on the map image to enlarge]