Dataviz for Retail: Recommendations for Designing a Hang Tag

Hawthorne Antiques Hang Tag

Hang Tags

IIgor Ovsyannykov came across a blog entry written back in September 2013 by Igor Ovsyannykov, who describes himself as a geek, blogger, and designer. Mr. Ovsyannykov discusses how best to design a Hang Tag for a piece of merchandise, in his case, apparel. In the apparel industry, the hang tag designed and used can influence whether a customer will purchase your product or not. If your tag looks cheap, customers may associate your clothing with poor quality. So, how do you design a hang tag that will influence your customer’s purchase decision? Read Igor’s recommendations below to find out how to create the perfect hang tag.

1. Make sure your hang tag reflects the market you want to sell your clothing in

There are a lot of different clothing markets, from kids’ clothing to high-end women’s clothing. If you’re selling clothing for kids, your hang tag should reflect this. Hang tags for children’s clothing should have bright colors and imagery that is attractive to kids.

However, clothing markets for children can have varied segments. If you are selling clothing for very babies and toddlers, your hang tags should be more directed towards parents. If you are selling high-end women’s clothing, your hang tag should look elegant and sophisticated.

Hang tags can enhance how your customer perceives a clothing item. Be aware of your key demographic and try to create your hang tag with this demographic in mind. To get an idea of whether your hang tag will be effective, get a lot of feedback from your friends, family, and colleagues.

2. Include tips on how the clothing item can be worn on the hang tag

The hang tag gives you a chance to tell your customers how your product should be used. You can use the hang tag to convince your customers to buy your product. You can do so by making an argument for the item’s usefulness or attractive design.

If you’re selling athletic or outdoor clothing, your hang tag should tell your customers how your clothing item is useful in that regard. For example, if you’re selling a winter jacket, specify for what kind of weather the jacket is ideal for? Let you customer know; put it on the hang tag. Similarly, if you make surf gear, your hang tags should explain what the item you’re selling is intended for. A lot of clothing is purchased as a gift by customers who know nothing about the clothing’s use. Always keep that at the back of your mind.

3. Add images to your tags

If you add images to your hang tags, you can give your customers a good idea what your product looks like when worn. You can also use images to illustrate other items that a clothing item would look good with. For example, if you’re selling a blouse, you could include an image of a woman wearing the blouse on the hang tag along with a pair of pants that complement the blouse.

Not only do images on hand tags allow you to suggest ways to wear an item to your customer, it can also persuade them to purchase your item. Images on hang tags are particularly influential for customers who are buying items as gifts. If a clothing item is being purchased as a gift, all the customer has to make a decision from is the image on the hang tag. They won’t be trying the item on to help them in their decision-making,

4. Make the name of your clothing line stick out

You want your customers to know who made the clothing item as soon as they look at the hang tag. If the brand name is hard to find, customers may think your clothing is low quality, because high quality clothing often has a very prominent name on the hang tag.

Keep in mind, however, that the name of your clothing line needs to be written to attract your key demographic. If you’re making budget work clothing, you might not want to have your clothing line written on the hang tag in a fancy cursive font. If you’re targeting hip young adults, you might want to write your name in a minimalistic fashion.

If your customers can easily see your clothing line name on the hang tag, they may remember it and purchase your products again in the future.

5. Include contact information on the hang tag

If you include a website or a telephone number, your customers will be able to find your products better. This information also makes you look more professional. It also may bring you additional business. For example, if a customer sees your product in a store but wants the product in a size that the store doesn’t have, they can go to your website to purchase it, and while they are at your website, they may purchase additional items.

In Summary

Be careful when designing your hang tag. Do not rush the design and creation of your hang tag. Impatience can cost you potential future business. Follow Igor’s recommendations above and try to get as much feedback as possible on your designs. The perfect hang tag can make your clothing  sell better and become more successful.

Below are some examples of hang tags that inspired Igor.

The Rare Collection

2a342499a7a9f58e8702e60c7dd54ec51 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

En Route Packaging

ab0b95a8cac3477d4566415ebcddd0991 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Anthropologie

772b840e9a76ddcd1dadc18fea6e96021 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Carroll Shelby Collection

5ba914392f47848d481f0c80484dacff1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Denver Clothing Company

color1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

The Type Hunter Tag Concept by Keith Tatum

thtag lg1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Vaughn Original

swing tag 800 6001 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Self Promotion by Adriana James

163b7e4bd6cce44955e0156e6d5c3b291 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Wanama

7c1ca20aa5e4532cf753c956557ca6b31 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Green Rock

green rock1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Wanderlust

33151c2f680a803f93c5d5ddcb383da01 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Captainstyle fashion brand identity

c5674bd1fc5daf8679ea13383d2fe15b1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Arrow Vintage

565e82357ddb3b564058c01ecfe1b6551 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Urban Zen – Naturally Haiti Tags

bacdcc97b85ad0804d6637c5fa546dff1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Windwishes

27c694eec037e93acf83d170fe7517f71 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Odin Hang tag

13574912602780291 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

RK Vintage

9fc9ee76abc515d0019dfd419feaefb51 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

The Printed Palette

3853a5a3373a4389986b96b87546e53a1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Genuine Kids Denim Packaging

83a9465d8d8eec7f487bdce92c1904d11 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Urban Outfitters

48508628a3ebbadc042188116cc2148d1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

True Green by Free People Clothing

b794570d555c9f81bd267ef6d56c6ae51 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Thorn hang tag

16095112699850411 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Boss Orange Capsule

de29ba1bc8a5d1ec79b155d744d9f4161 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Sketchbooks

b45b20d1677a1e25b9c85563587270711 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Tomomi

cdf902bd20ccdd71f51371fb91de44ac1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Trophy Hunting System

 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Mecca

mec 11 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

Crimson and Blue

989f327c58dd269003d04a73731d7fbd1 Designing a Hang Tag? Words of Advice and Inspiration Before You Start.

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Source: Igor Ovsyannykov, Designing a Hang Tag? Words of Advice and Inspiration Before You Start, Inspirationfeed.com, September 09, 2013, http://inspirationfeed.com/inspiration/print-inspiration/designing-a-hang-tag-words-of-advice-and-inspiration-before-you-start/.

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