Source: DLRPToday.com, Anthony Sheridan, Monday, February 11, 2013
Did you know that 85% of Disneyland Paris fans visit fan sites at least once a week. Let’s hope you’re not also one of the unfortunate 8% of fans who have never actually visited the resort (NOTE: I think the DLRPToday.com site is France or Europe-based; 8% seems low for us folks in the USA). These are just two of the many interesting key metrics recently mined in a huge infographic of 7,760 responses to the official Disneyland Paris Fan Survey we were asked to help promote last year. The full infographic is included below (you can click on the image to enlarge it).
What is revealed is that fans, who responded, visit Disneyland Paris on average 10 times a year, 71% are between 18 and 34 years old and 59% (versus 41%) are male, the results of the online survey also reveal what fans themselves want from Disneyland Paris and its communication with them. The official Facebook, YouTube and Twitter streams are given a perhaps surprisingly resounding thumbs up — 87% satisfied with the official Facebook page, 83% with Twitter — while a slightly lower 79% are satisfied with merchandise opportunities.
Though the simpler checkbox answers have generated some nice stats for this infographic, the more interesting text-based answers are what fans hope the resort listens and learns from. Most fans, as well as desiring special treatment from the resort, also want to see it succeed and improve in itself. After all, the more successful Disneyland Paris is, and the more people who understand the “magic” of the place, the more confident the fans will feel in providing their opinions to Disney. The suggestion of an official blog for news and backstage insights is still a great one, and probably brought up as much from our desire to read it as our belief that — like the excellent U.S. Disney Parks Blog — it would help in the resort’s promotion and communication with the wider public.
Likewise merchandise, which it’s noted fans want to see more “geared to the resort experience” (e.g., based around lands and attractions, rather than generic characters) — we want better merchandise so we can more happily part with our cash and support something dear to our hearts. Rather than improving for us, fans mostly want Disneyland Paris to improve for itself first.