The Original 1953 Logo When Chevrolet was preparing their new Corvette sports car in the early ’50s, the task of designing the emblem (or logo) fell to Chevy interior designer Robert Bartholomew. Bartholomew’s design (above) featured two crossed flags: One, the checkered flag that symbolized race victory, the other, the American Stars ‘n Stripes. However, […]
Readers: The 2014 baseball season begins tomorrow and I will be rooting again for my hometown Detroit Tigers. Back in 2011, The Detroit Free Press published this infographic showing the history of the Detroit Tigers “D” logo. Let’s play ball. Best regards, Michael
Color Emotion Guide Logo designers have several puzzles to solve when presented with a new logo design project. One of the main considerations that a designer must deal with is to understand what it is that the client wants to achieve with the logo design. The designer asks the client a series of questions that […]
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